Kevin wondered if fear of amputation was something people actually thought about when they put on their rings in the morning. All of the sharks questioned using fear as a selling point. They asked for a $500,000 investment in exchange for a 7.5% stake in the company. The three men yanked the rope, and the Enso Ring broke apart.Īfter the biceps cleared the tank, Brighton and Aaron made their pitch. But, wait – that’s not all! Two more bodybuilders appeared from behind the curtain as Jones placed an Enso Ring on his finger and clipped it onto a rope. The muscle-bound man demonstrated the dangers of wearing a metal ring by using his “500 pounds of pulling force” to tear the finger off a metal-ring-wearing plaster hand. The pitch began with Brighton Jones holding a metal wedding ring in his hand and referring to it as a “Finger Amputation Device.” Then, he literally brought out the big guns when an award-winning bodybuilder entered the tank. Enso Rings on Shark TankĪ post shared by Enso Rings on at 7:41pm PDT After applying to appear on Shark Tank three times, Jones and Dalley finally got the chance to pitch their product on October 8, 2017. ![]() Enso Rings are made from a proprietary silicone and are colorful, stylish, comfortable, and much safer than a traditional wedding ring since they’re designed to break apart if they get caught on something. It was a ring avulsion injury during a rock-climbing trip that prompted Salt Lake City pals, Brighton Jones and Aaron Dalley, to launch a Kickstarter campaign for Enso Rings as an alternative to metal wedding bands. ![]() Ring avulsion was given national attention back in 2015 when Jimmy Fallon had a two-week absence from the Tonight Show after he tripped in his kitchen, and his wedding ring got caught on the countertop. While ring avulsion is not a common occurrence, it is estimated that more than 150,000 people are affected each year. Ring avulsion occurs when a metal ring gets caught on something, and the physical force of pulling away from the snagged object can cause injury or even amputation of a finger. ![]() If you’ve never considered the dangers of wearing a metal wedding ring, you’ve never heard about ring avulsion.
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